THVNDERMAG: Feature of 'KING OF JUNK' - Jan. 2014

“King of Junk” de MarpLondon

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Marianne (MarpLondon) es una artista visual, directora de arte, diseñadora y fotógrafa danesa que actualmente tiene su sede en Londres. Actualmente utiliza la fotografía como medio principal de trabajo. King of Junk es un proyecto y una serie de fotografías centrada alrededor de la comida rápida, el hip hop y el bling. Echad un vistazo a la serie y si queréis más visitad su website pinchando aquí:  http://www.marplondon.com. Imágenes por cortesía de ©Marianne (MarpLondon).

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King of Junk is a social tribe living in a fast food nation. Everyone shares the same bottomless fascination of anything sugar-coated bling. It gives them status. Here they feel like kings & queens. They are junkies of modern consumption and self-imagery.

This project examines the role of fashion as an identity and communication. During the last many decades fast food chains have become bigger and bigger and have infested the small high streets. In some parts of the world Coca cola and Pepsi are seen as symbols of wealth and in others as design collector items. Its branding is understood globally and speaks a universal langauge.

By using hip hop as a style reference and by replacing the designer labels with food brands as wearable items; clothing, accessories, jewelery, art prints, vases etc. the everyday objects and food labels have now become a fashionable style that signifier for this tribe for others to recognise. It is their identity. It communicates what they belive in. It is a statement.

I wanted to investigate how hip hop culture celebrates status, rank order and glorifies bling and the big ego, while at the same time claims to be rebellious. A conflict in itself. Someting that may be seen as empty values by some, but means the world to others.